Knowing and engaging with your audience on social media is a crucial and great way to build an online community between your business and potential clients. You might have social media profiles for your business but you aren’t seeing the results you would like. One key factor to relating with your target audience is to know who you are reaching right now. Today I am going to teach you how to locate simple analytics on three of the most popular social media networks.
Facebook, in my opinion, is often the most crucial social media network for your business in terms of engagement. It’s the best platform for people to learn more about who you are and what you do.
First, find your business’s Facebook page. At the top of the page, below the search bar, you will see the tab called ‘Insights’. Facebook offers a preview of the most important analytics at the top of this page. You will see the dates of the analytics you are viewing, page views, page likes, the reach of your page within this specific time-frame, post engagements, and videos.
On the left-hand side, you will see more options. Click on any of these for more insights. For a basic understanding, go to ‘Page Views’. This will tell you more about who is already viewing your page. You can customize your search by section, gender, country, city, and device.
After you take a look at your basic analytics, you can make a simple judgement about who is engaging with your content. Is it your target audience or do you need to get back to the drawing board about the content you are producing? This is essential to know, especially if you are offering a very specific service.
Twitter is a wonderful platform for networking within your niche. For instance, I use Twitter to be an influencer on the topics I write about and to learn from other influencers. For my own business, I rely on Facebook and Instagram to build a following of potential clients. However you use Twitter, these analytics will help you get the most out of it:
Log onto your Twitter account. On the main page, click your little profile picture on the top right-hand side. In the drop down menu, select ‘Analytics’ (easy, right?). The most prevalent problem I have when viewing my Twitter analytics is deciphering the time frame of which I am viewing. Twitter has a month-by-month approach to how they layout their analytics.
You will first see ‘Top Tweets’ and ‘Top ‘Mentions’. Your top tweet is the tweet that generated the most reach and engagement. Your top mention is an “Influencer” (someone who has many followers) that has engaged directly with one of your own tweets.
On the right-hand side, you will see a simple breakdown of the month so far. It will show the number of Tweets you have sent, the impression they have made (how many people stopped to view them or engage with them), how many profile visits you’ve had so far this month, how many people have mentioned you in a Tweet, and how many followers you have gained.
Further down, you will see your ‘Top Follower’ who is someone with a large following that also follows you; last, Twitter displays your ‘Top Media Tweet’, which is one of your own Tweets that contains media (an image, video, gif, etc.) and generated a big response.
While Twitter analytics are fun to look at in terms of “oh my goodness, I’m so popular!”, the most useful of these analytics in terms of engagement is your ‘Top Tweet’. Use it as a spring-board for content creation: What made it engaging? How can I create more of this?
Twitter now requires you to buy “Twitter Cards”, which is a more in-depth look into your analytics. This is why their basic analytics feature doesn’t contain more information about audience. If Twitter is essential to your business, this is a good option for you. However, there are many other third-party apps and software that help you track analytics across all social media platforms for a low-cost. I am familiar with Rival IQ and Sprout Social‘s analytics feature and would recommend both.
Instagram is all about community. You are only allowed one website link in your bio, so drawing people to your profile must be done through engaging and compelling content with a subtle call to action.
The analytics feature is fairly new to Instagram. Pop on to your own profile and tap the bars on the top right of the page. The basic analytics at the top of the page are taken from the last week. It will show your impressions and whether they have grown or decreased from the week before.
You can scroll through your top posts. This is a great feature to see what sort of content is drawing more people in and continue to create similar concepts. You can also view the insights of your stories and how they are performing.
The last feature is a daily count of your followers. It shows what time of day you are gaining the most followers as well as how many. This is crucial to know for creating a posting schedule. You will want to post your content at these “high-traffic” times or slightly before. Timing is everything on Instagram. The more ‘likes’ you get in a short amount of time, increases the chances of your media being at the top of the search page and shown to a larger audience.
Remember, slow and steady wins the race! Don’t try to cheat the system by paying for followers and becoming “spammy”. Are you using a third-party software to help you keep track of your analytics? If so, please share in the comments section! I hope you find this post useful to you as you continue to grow your business.